About Criminal Defense Visual Branding

What we cover

Criminal Defense Visual Branding covers how a defense firm looks wherever people find it: logos, color palettes, typography, attorney and office photography, and the consistency between a website, a Google Business Profile and directory listings. Each guide explains why a visual choice affects trust and gives steps a firm can take itself.

How these guides are researched

We work from primary sources: the Web Content Accessibility Guidelines, Google Search Central and Business Profile documentation, the ABA Model Rules and state bar advertising rules. We add what we see building and reviewing defense firm websites, without naming clients. We don’t publish statistics we can’t source, and we update guides when the underlying rules change.

Who publishes this guide

This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.

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